“You can always grow old”
That you get older is a given. How young you stay is a choice. We do not make a magic potion that will make you jump young again with the greatest powers. You don’t want all of that, you want to be a superhero. But Batman sometimes needs a sidekick. What do we want to say? The eternal youth is inside, so get the most out of it!
Mannen van de Wereld was responsible for the concept development, marketing strategy and brand design.